hodema exhibited in Beirut International Franchise Forum and Exhibition (BIFEX) , a two-day fair which took place at Adnan Al Kassar Edifice for Arab Economy in Beirut, on May 27th and 28th, 2010. This forum gathered highly successful entrepreneurs and investors with the guidance of internationally renowned experts in the various fields of franchising such as legal, managerial, financial, distribution and retail marketing, etc. hodema was the only expert in the field of hospitality franchising.